Question 1

Do I need to trademark my brand name?

Accepted Answer

If you're actively using your name in commerce, you can enforce common-law rights in your local market — but a federal trademark is what protects you nationwide and stops someone else from registering it first.

Question 2

What's on a small business legal checklist?

Accepted Answer

At minimum: proper entity formation, a federal trademark for your name and logo, copyright registration for your core content, signed client contracts, and IP assignment agreements with any contractor who's touched your brand.

Question 3

How do I trademark my brand name?

Accepted Answer

It starts with a clearance search to confirm the name is available, then filing with the USPTO. A Brand Protection Audit is the fastest way to find out where you stand before you file.

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