Building a brand is hard work — protecting it shouldn’t be.
 
Trademark Smart™ is your essential guide to avoiding the 10 most common (and costly) mistakes entrepreneurs make when it comes to trademarks.
Whether you’re launching a new business, rebranding, or scaling your growing brand, this powerful resource helps you prevent legal pitfalls that can erase years of progress.
Inside this guide, you’ll learn how to:
✔ Avoid choosing weak or un-registrable trademarks
✔ Prevent copycats from hijacking your brand identity
✔ Time your trademark filings strategically
✔ Understand what actually qualifies as trademark protection
✔ Protect your brand as you expand into new markets
✔ Monitor and enforce your trademark so your rights stay strong
✔ Build a brand foundation that lasts for generations
 
Based on the practical trademark strategies outlined throughout the guide — such as the importance of comprehensive trademark searches, selecting strong distinctive marks, and preventing costly delays in registration — this resource gives business owners real tools to succeed.